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“It’s just the way it’s always been done here…”

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“Si queremos que todo siga como está, es necesario que todo cambie” Giuseppe Tomasi di Lampedusa en la novela “El Gatopardo”.

Talking about innovation in health can sometimes seem confusing. The term ‘innovation’ today has a myriad of definitions that do not really help to understand what it means and what benefits it can bring to the health sector: an opportunity to manage uncertain environments.

The current health care model is beginning to show signs of exhaustion. The economic situation, new demographic characteristics, financing problems and the difficulty of maintaining a sustainable system mark the present and the near future of our sector.

We live in VUCA (Volatile, Uncertain, Chaotic and Complex) environments in which the needs of patients and professionals have changed. Consequently, the transformation of healthcare management is established as a sine qua non principle in order to respond effectively to these new demands of society. Innovation is seen as the main and only way to bring about this change.

For Pëtri, innovation is the indispensable basis for progress and people are the driving force behind it. Because, for us, innovation means changing cultures. It means going from orthodoxy to heterodoxy. It means generating truly far-reaching changes with a single objective: to generate value for patients, professionals and the system itself.

It is time for action.

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